Two Internet survival rule: how to defense ZhouHongYi

ZhouHongYi is Internet loop accepted "bad boy", headache, and is unable to avoid.

Wen | and Yi Rong

Maybe in a few years later one day, critics will use such a tone of voice description ZhouHongYi (micro Po) : "ZhouHongYi sir life is fighting life......" The nature good struggle against malicious, love the art of war, playing CS like a pair of many individual combat veterans of the Internet, and so far, established by the two companies - 3721 and JiHu 360, its development is filling the saliva, smoke and litigation. Sina micro bo birth, give ZhouHongYi war talent to provide a new battlefield. Some Internet the personage inside course of study to the venture bond "said:" ZhouHongYi usually FaWei bo frequency is low, once you found him FaWei bo frequency raised, that is to fight." Yes, JiHu 360 company territory each and every step of the expansion, are accompanied with ZhouHongYi in sina blog micro a lively extraordinary public relations battle. Senior media person LuoZhenYu said, if this war and millet achievements, next year, ZhouHongYi will also have a few field great wars, continue to overturn the existing business order, such as search, such as browser, he will always go on.

So far, ZhouHongYi invincible.

ZhouHongYi recruit of logic is what?

War jinshan: don't move my browser

War review

In May 2010, JiHu 360 companies and kingsoft is kingsoft net shield "holes", "discharge" by conflict again. ZhouHongYi in sina volleying forty more micro bo, exposure rival "multiple insider".

Three hours later, kingsoft company also began in sina blog micro that response. The next day afternoon, golden hill CEO wang xin will safety in sina opened personal micro bo, against ZhouHongYi.

The browser entrance is 360 major profit model, rely on 360 security guards huge installed, 360 browser become the domestic market following after the largest share of IE browser.

And jinshan net shield default browser locking function and home lock function, threats and crack down on the JiHu 360 browser expansion trend.

The results of both sides fight, is an independent version of the jinshan net shield cloudily delisted.

Comment on & NBSP; ZhouHong & NBSP; & NBSP; & NBSP; Good at confuse matters - LuoZhenYu

With a special ZhouHongYi more confusing the public way to attack his opponent. He said jinshan net shield has holes, in fact software are leaky, Microsoft (micro Po) is a day to night send you patch? Mend a leak. 360 security guards have holes. This is common sense, but ZhouHongYi flicker out those who do not understand people.

ZhouHongYi in micro bo to shape on a dare to tell the truth, to dare to love to hate, a little two image, the image is very attractive, easy in the controversy of the bonus.

One thing is have a certain influential people say out, forming propagation effect after, often do not have the chance to correct them. Like once provoked a storm of public outrage over "my father is li gang" event, and then investigation proved that the child never said these words, just the beginning of a post to the news spread out.

War tencent: for the client

War review

JiHu 360 borrow "free" quickly become China's second largest after the tencent the client company, but boss tencent shadow always linger. Sure enough, and 360 security guards similar new product -- QQ computer housekeeping and gatecrash.

360 return obviously after careful consideration, reveal MaHuaTeng get affordable housing subsidies, and then launch button button bodyguards, will QQ various profitable card, without exception, be prohibited.

More malicious, click on the QQ panel "safe" button, originally link should be QQ own security page, but if installed "button button bodyguard", to arrive is 360 button button bodyguard page.

MaHuaTeng had no choice but to allow the user to alternative: you have to QQ or 360?

Comment on & NBSP; ZhouHong & NBSP; & NBSP; & NBSP; Consumers want to know what - LiJian

First of all, ZhouHongYi very good choice opportunities, but also good at guiding network public opinion. He knows in a specific time guide public opinion to a specific direction to develop. For a long time, external accumulated too much to QQ discontent. Whether ordinary consumers or entrepreneurs, expressed dissatisfaction with the tencent. It makes ZhouHongYi can unite all tencent enemy to win over tencent. Deal with golden hill, ZhouHongYi also chose to crack down on counterfeit goods personage wang hai reveal jinshan suspected the timing of the false propaganda.

ZhouHongYi and his team can really understanding what consumers want, or consumers want to answer, he will use a different way to answer this is good. His each micro bo was standing in the interests of the average consumer Angle to talk. And QQ has been very not the reason, a look is a oppress people by force of the image of the company, for example, you want to use 360, I won't allow you to use QQ, this is the average consumer, it is difficult to accept a different way.

Second, 360 have a good strategy, know how to get each step. First, the micro bo bring war burn up, forcing tencent battle. Tencent battle way is a hair some announcement, the other is the micro sina blog opened his account. This just let a person feel tencent have FuRuan place, you have micro bo platform, but also in sina on a micro bo, a little apa feeling. Offline, news conference public relations manager liu chang estrus tears, but give a person the feeling of tencent in the wrong.

Third, ZhouHongYi micro bo from beginning to end have a clear train of thought, not importune appearance. From "3 q war" began to speak first sentence to controversy over, arguments and are the same. He always adhere to the point: I think is right, I will insist on. Opponents against his place, he do not do, in principle, a lot of response.

These three points, can let the general public think he micro bo is a credibility.

And tencent obviously lack of crisis public relations coping mechanism, send a press release became you poke fun at goal. Spread asymmetric, let sina micro bo the public opinion support are ZhouHongYi side.

ZhouHongYi excel in their platform, with self