Gold coast: cultural entertainment first shares

Rumour has it that in the near future to listing of the gold coast is a little theatre performances do chain of performing arts

The company, facing the local people, this is it and SongCheng the biggest different.

Interview | LiuHengTao & NBSP; ZhaiWenTing & NBSP; & NBSP; Wen | ZhaiWenTing

SongCheng to China's tourism acting first strands of attitude after high-profile listed, with the gold coast of hangzhou will be landing domestic gem. Several investment company had to sniff out one of the "money" scene, ShiLan holding, belonging to hangzhou culture radio and television group's hangzhou article wide venture investment co., LTD. And sequoia capital China fund, respectively to gold coast capital injection.

And SongCheng, different impression series, gold coast acting mainly to local citizens, called "civil field", tourism show only a part, such as hangzhou of "the west lake night", and will in the end of July listed "thousand island nights". Through the indoor theater chain form, golden coast has been in the different city has more than 20 courtyard line, mainly concentrated in the east China region, in zhejiang province is given priority to.

In 1995 the pop dance s, golden coast big stage also called gold dance floor, is a dance hall. Founder HanJianOu was first a's. Without a textual research statement is, hangzhou city a 5 to 7 taxi is his. From the ballroom to the stage, gold coast complied with citizen culture consumption boom conversion.

Sequoia capital China fund partner ZhouKui valued the consumption trend: "with the improvement of people's living standard, there is naturally a these demand, is not only tourists, the locals have native demand for gold coast this. People play platform actually very have vitality, local guests will go to a good many times, visitors will not go to so many times. A place where people have a certain cultural life characteristics, golden coast give it to dig out."

Gold coast citizens field scale is limited, the capacity of a single theatre in three hundred to about five hundred people. The stage arrangement abandon luxuriant style, walk close to people route. Programs are his habits, as amusing type opusculum, performance is given priority to, also have three or four line of the singers. Entertainment form similar Oriental scala, audience were drinking, watch performance. Let the human look after laugh, this is the golden coast of tonality and purpose.

"Civil field a night there are ten or twenty programs, some of the programs are the same people play, can be Shared, impossible, all the same case also have no meaning; some programs is fixed, such as the west lake night", has become a classic, sometimes go abroad tour." Hangzhou article wide venture investment co., LTD., general manager LiZhen said.

And SongCheng different, golden coast actor is not fixed staff, similar YuMingXing money imparting knowledge, some actors to in different cities ChuanChang between; There are some signing actor, every year agreement in many field. LiZhen think gold coast individual actor level to be higher than SongCheng, but actors do not need too to pay attention to appearance to decorate. Because the new drunken beauty "and famous in the LiYuGang once in field performance; LiuShuai singer in gold coast and signed by time through unknown, and later became the "avenue of stars" year finals champion.

As for the concert venue, most of the theater are rented, according to the stage and seat requirements after processing, after adornment put into use. According to LiZhen revealed that these theater rent are not high, although the day basic are in idle state, but "the evening play a full cost are back, mainly is the actor cost. And do chain cost is the falling, headquarters can execute unified management". In hangzhou, and golden coast have three seat theatre, of which the west lake nights "concert venue is its investment company's parent company hangzhou article wide group to their.

The price of gold coast residents field in commonly dozens of block to hundreds of block inequality, which is equivalent to the cost of watching a movie. Engaged in the cultural creative industry work a little for analysis way: "golden coast residents field more like gourmet entertainment, actually fruit, popcorn in the nominal price is occupy a certain weight. Because it's not super idol concert or sports events, it is difficult to have tremendous influence. Can encourage people to pay buy, must be a comprehensive products, such as SongCheng theme park and entertainment, dining and entertainment gold coast."

This form of entertainment is very accord with large groups customer's taste. "Some large enterprise year-end activity was sent to each employee a gold coast tomorrows show, one thousand, employees five hundred seats two session, inside still have several people's box, eating drinking finish see performance, also pretty enjoyable." LiZhen said.

Of course, this kind of amusing way at present at home and have a certain regional characteristic, it's hard to say what kind of style or form can unbeatable. It is said that, gold coast and LiuLaoGen big stage the wading Shanghai market, the latter only in after a month then quietly retreat. The head of the Beijing Lao she tea house also has this confusion, they want to in Beijing to copy a few, but considering the audience acceptance, there has been no action. "It local features is too strong to somewhere else copy. Leave Beijing without the smell." LiZhen said. So, golden coast theatre is still concentrated in the east China area, and each to a place to spend a lot of time to do the research.

Even if there are YangLiPing return in the "dynamic yunnan", also does not have in the development. "If there is no YangLiPing himself, but her students, everyone's desire is not so strong, or not satisfied." LiZhen said.

For no big star rallying point of the golden coast, in chain expansion, also inevitably exist challenges. "Copy to nonlocal harder is business, the need to control cost, and then to last for business. For example, play a program, zhang is not clear, it will be lost. And a continuous operation, is content needs unceasingly to innovation, can let the audience continue to come in. But if you always have innovation, also not necessarily can earn money. Even if you can make money, not necessarily can guarantee enterprise continuous money." ZhouKui said.

Gold coast in addition to send force to the resident street, are still actively expanding the tourist cultural performances. Every night the edge in the west lake fixed on two games "west lake nights" heat immortalization, the plot and the SongCheng eternal love "similar, show the hangzhou local humanistic amorous feelings, mainly in external