Travel agency behind the big winners

A ticket price 260 yuan, mainly tourists from travel agency, SongCheng how to become China's tourism acting first shares?

Interview | LiuHengTao ZhaiWenTing

Wen | ZhaiWenTing

Can accommodate 3000 people theater was filled. On the stage of the emperor costumes sit up, are received foreign to make. Korean, Arab girls dancing and lithe and graceful, is projected down the stage lights hung over, flowery charming. Then the military hardware, the song dynasty soldiers and gold people pitched battle, virtual giant electronic screen manufacturing mockingbirds war. A piece of silence, xu xian and the white niang son in the meet, the whole theatre rain spatter over, the hall has a little jiangnan misty rain taste.

This is called the SongCheng eternal love "large-scale song and dance every day in hangzhou on SongCheng scenic spot. When the tourist season a day on average 6.5 field performance, the highest one day play eight, and last year's performance session is 1232 session, the accumulated more than 3000 tourists seen performance. Some hangzhou local people may even have seen three or four times a year - with the field to relatives and friends to see the performance, how not bashful in otc dry, etc.?

Is such a performance, the 2011 operating income has exceeded 500 million RMB, the profits of 297 million. In December 2010, SongCheng landing gem. Hangzhou xiaoshan airport to the city on the highway, all the way is SongCheng "China tourism acting first shares" advertising.

According to statistics, SongCheng revitalize the millions of visits hangzhou night market, promote consumption billions of dollars every year around. The west lake sightseeing, SongCheng meditate on the past, has become the mainstream of the foreign visitors to hangzhou route.

The whole table show no big star, no director. The reputation of LiuLaoGen compared the big stage, zhang yimou, WangChaoGe impression series, SongCheng more ground gas, and even seem a bit soil, even founder HuangQiaoLing also self-mockery they are "bare feet grassroots".

With a raised 2.1 billion money, chairman of the board HuangQiaoLing are put SongCheng copy to other cities. Sanya, mount taishan, lijiang, stone forest projects have been successful investment be born, jiuzhaigou, wuyi mountain, zhangjiajie, Beijing, also in the approach. Two or three years in the future, the national 10 a line tourist destination city, will copy "theme park + culture entertainment" SongCheng mode. HuangQiaoLing optimistic estimate, the future SongCheng performance profits will be more than domestic all movie total profits.

A ticket (including performance) price 260 yuan, mainly tourists from travel agency. In hangzhou, and how SongCheng in west lake, both coasts, and other famous scenic spots for their visitors, how in the travel agency tricky earnings in the point get their own interests?

Performance standardization, does not rely on footballing terms

As long as there is time, HuangQiaoLing as regular as audience in the audience see a "SongCheng eternal love". He is not to watch the scene of bustle, but to the nagging. In the venture bond "reporters a few days ago, he also put forward to the two details: one is lohan array plate in the more time for two seconds; The second is the Arab girl jump belly dance scene should be full some, can add a few actors.

"These looks like a small problem, but SongCheng success is by out ten thousand small problem up. If you don't solve, you won't have the vigor, absolute infection not anyone." HuangQiaoLing said. Many cities the tourism culture performance as adornment, or face, but to SongCheng speaking, "it is eating tools, guy".

In 1996, in hangzhou monarch HuangQiaoLing out of a piece of place, artificial simulated the a song dynasty city. In the famous mountains and great rivers, cultural relic sites in front, SongCheng is a modern imagination historical imitation. It is the earliest based the qingming festival, in the hope that through the imitation ancient capital of the southern song dynasty style and the humanities attract those who visit the west lake, both coasts and thousand island of visitors. At first, SongCheng does not favor. It is the SongCheng eternal love "the performance, let SongCheng adhere to walk through the theme park average 5 years of survival time.

The SongCheng eternal love "in SongCheng theme park within the grand theatre performance, theater can seat 3000 people. In the southern song dynasty period hangzhou local historical allusion, mythological fokelore is subject matter, fusion dance, acrobatics, such as drama form, through the colorful stage technology to present, give a person a kind of strong shock of seeing and hearing.

"Not to please the audience remember what, but beg was happy a smile." SongCheng shares President ZhangXian such positioning the SongCheng eternal love ", not taboo SongCheng cater to the market practice, "the dance again beautiful, can jump 3 minutes, absolute don't jump 5 minutes, in the long run it didn't feel, is to make it has a rapid feeling."

Hangzhou article wide venture investment co., LTD., general manager LiZhen a classic performance in a big restaurant to order, pay attention to cooking style, and be slowly enjoying, and tourism culture performance more like a kind of fast food type consumption and end up can eat.

Fast food type performance form determines the structure of the actor. SongCheng acting team about the size of the - people, but not a leading role. ZhangXian said: "destroy leading role is SongCheng commercialization points. We don't actor's personal achievement, her achievement is in a big stage. From the commercial operation speaking, I can't depend on her. YangLiPing" dynamic yunnan "no YangLiPing later, you know how much less box office? A spectacle in not a personal presence there is this: to create a personal brand enterprise with the different place." Even fundamentally, SongCheng to actor dependency itself is not so high. ZhangXian honest, depend mainly on clothing and technological equipment.

"This could avoid some risk, and one thousand, for example, the audience is blunt this man, as a result he was ill; or some actors play big. From another point of view, guaranteed to stage, water tourists. Visitors may also can't see clearly each person's face, not picky. And contains dozens of's program, a just a few minutes, dazzling. The audiences, may be happy to go home to sleep." Engaged in the cultural industry work a little for such analysis SongCheng practice.

The SongCheng eternal love "may continue, befriending the play eight, and some important role according to the configuration of 1:2 to rotate, also has not idle play down. And other tourism show different, these actors are