Chinese enterprises have further American life from buying new cars to the movie tickets

Forbes fortnightly website on October 18 articles, the original problem: the United States consumer know what is made in China? Although huawei and Qingdao beer, and other enterprises is obvious Chinese brands, but to American consumers, in daily life distinguish between China and western enterprise has become more and more difficult. From buying a new car to the movie tickets, or the right to watch the NBA teams play, all of these are consumer behavior

Can show that chinese-invested enterprises into our American life degree, and highlight the typical American consumers or even don't know what enterprise from China.

Below are some examples. Volvo car safety fame cause many competitors envy, but only a handful of driver realized since 2010, it has to China's automobile enterprise giovanni cobolli gigli group all. American fans often invaded AMC courtyard line of cinema appreciate the latest blockbuster, but now the owner of the hospital line has become China's wanda group.

When the NBA all-star dwyane wade into the Miami heat home, fans may put his shoes on the trademark mistaken for Nike. However, wade has recently and Nike terminate cooperation relations, and with the Chinese sports brand li ning signing, and his teammates battier will put on China's horse grams of sports shoes. Whenever Miami in the home game scoring, the team scores will be displayed in the with haier marks on the scoreboard.

Until recently, many people thought that China's interest is limited to a sizeable investment in Africa and Latin America and other developing market of natural resources. However, Europe and the United States and other developed markets are also accepted from China's huge investment, including resource project and other industries. Especially in 2012, China's investment is appear more face consumer to change.

Whether it is happened in the United States in the above example, or in Europe to other major acquisitions, the goal of chinese-invested enterprises are creating a global brand, and the next few years this trend will continue. For American consumers, pay attention to identify surrounding "America" the company will become increasingly important, However, they also deal with China's investment in the United States may benefits keep an open mind.

(the author Joel bekaa Michael, DingYu fine) (PRC)