What is innovation? The latest technology, the latest products and the latest model, this is the innovation of the Chinese treat innovation three dimensions. In fact, whether technical innovation, product innovation or mode innovation, is inseparable from a reference elements: the market. With the market perspective, customer perspective on these technologies, products and mode, is actually investors in innovation on China to do.
In 2012 China innovation in the NBA finals last week just to drop the curtain, we see the project from the mobile Internet to cloud computing, from fashion originality to advanced manufacturing kept remarkably, new. The entrepreneurial bond magazine interview the move tool, online education, games, medical treatment, fashionable originality, cloud computing, e-commerce, things networking, clean technology, sea transportation 10 industry industry the most striking innovation projects, we will be divided into article reported. The following is the first article: 2012 mobile tool industry the most remarkable innovation company!
Spring rain: "private doctors"
Mobile medical industry when can break out? Spring rain in time in space.
Wen | ZhaiWenTing
"The spring rain is palm doctor" (referred to as "spring rain") B wheel financing is about to be completed. In "innovation CHINA DEMO CHINA" Beijing points "the scene, this kind of mobile medical application let investors shine at the moment. Founder ZhangRui said: "almost 80% of the judges were talked with us."
"Ill ask spring rain", this is ZhangRui to the orientation of spring rain. He was on this basis market explosive force is very confident.
Across the PC obstacles
Spring rain do is, through the establishment of disease database, the integration of the resources, to provide users with mobile self diagnostics or online inquiry service. They also are more concerned with two piece of service is the spread of health information and personal health records. At present, user experience and feedback good two pieces of service is "self-examination" and "inquiry".
"The medicine is healed in physical environment is not fully meet the requirement. ZhangRui said, "I am the Internet company background, we can see the long tail, there are a large number of buried in underwater did not meet the basic problem, these are market."
In fact, the PC Internet companies have been in "healed the medicine" aspects of exploration. Founder mostly have medical background, from academic research to do business, but the effect is not ideal; Also have kept a lot of doctor resource web site to seek the medicine this fat covet already for a long time, but always dare not rash advance. Very important reason is that, remote medical diagnosis with a lot of unknown risks. "The doctor didn't see patients, no laboratory don't check, how dare open prescription?"
Mobile Internet solved the medicine doctor away in the PC client can't cross several road barriers. ZhangRui think, remote medical interrogation big a problem is that patients may say not clear complained of symptoms. So, this requires doctors and patients with multiple information interaction. But in the PC, users submitted a problem up, may have for a long time without response, doctors mostly not always online. And mobile terminal and the user is not separate, so can realize multiple information interaction.
Moreover, the mobile phone pictures and voice function for medical diagnosis of great help. The user may become diseased parts of the upload photos, or to describe the symptoms of speech sent to the doctor, help doctors make more accurate judgment.
Real let ZhangRui dare set foot in the field of inquiry reason, he was the spring rain positioning in medical knowledge and executable suggested provider, instead of doing diagnosis or prescribe. A little more specific, if the human disease is divided into 1 to 10 levels, spring rain can help patients is 1 to 6 levels of light interrogation behavior, 7 or more levels higher than disease should go to a hospital. "I make uncertain." ZhangRui said, "former medical Internet enterprise is very ambitious, old want to do the pyramids spire. I think the Internet can not solve the problem, can only do Kentucky." Patients have to ask: "finished ninth day imaging can eat barbecue?" Below are the doctor replied: "no uncomfortable can eat." Similar problems, spring rain every day to receive more than 3000. "We give is executable advice. Even if the doctor tell you to go to a hospital, it is also a kind of advice."
Fighting the clock
Although at present the spring rain, nearly 5 million downloads, but ZhangRui now still facing difficulties. Mobile inquiry service is too new, need to develop the market, he even assume that, if the year before the end of the year began to do this project, may be better than now.
In the spring rain at present main two big functions, "self-examination" can through the dynamic database of perfect continued to attract users, "inquiry" but need to connect line quality doctor resources. Spring rain require these doctors in 3 armour hospital work, Ph.D. Degree, and has five years of clinical experience. Patients of questions for physicians are commonsense problem, is very simple, the operation is easy, spring rain like micro believe the same phonetic system, the doctor even typing all province. According to the background data, the daily noon and night after work is a doctor answer this question concentrated period of time.
The problem is, the doctor answered questions from patients with power?
"One is rich, the second is famous. ZhangRui so persuaded the doctor, "in the Internet becomes more and more penetration environment, the doctor's healing the wounded and rescuing the dying not only embodies in surgical operation this pyramid pinnacle, a large number of Kentucky demand also can reflect your professional ability, can also brings to the society of great worth. The doctors need to rethink how to position themselves."
In addition to this spirit is a sense of accomplishment, spring rain also give the doctor provides reasonable material incentive. "According to our tests, doctors to charge is very sensitive," ZhangRui said, every doctor answer a question can get five dollars, "last month have a doctor to 20000 pieces, he answered the question altogether more than 4000, more than 100 a day on average." Want to get the money, is the need to achieve a certain user satisfaction.
Previously, the expense of spring rain spending, and next version from the beginning, will pay by the user, and is by user-defined price. Get the answer price interval from free to 50 dollars, the corresponding is a doctor answer problem of probability and cross-examine speed. Sure purchase link directly